The first Boutique Van Cleef & Arpels in Mexico is a reality! So, the store is already ready to receive all those who wish to live a unique experience surrounded by jewelry and a completely fascinating style: the ART Déco. The space is designed with the purpose of showing the fascinating collections that the jewelry brand has created over the years worldwide.
Located in Artz Pedregal, the new Boutique pays a tribute to one of the most important architectural and design movements in history, the Art Deco. This is almost a classic in the story of Van Cleef & Arpels, Since since its creation it is not only a space where accessories are sold, but it is a perfectly thought site to live a special experience and never seen before.
The new headquarters of Van Cleef & Arpels is on the CDMX.Courtesy van Cleef & Arpels
A dream story
Van Cleef & Arpels has its origin in the pair «Labor and sentimental— of Estelle Arpels with Alfred Van Cleef in 1895. Over the years they created this firm and in 1906, in the 22 of the Place Vendôme in Paris, the first store was inaugurated. The brand, since then, is inspired by nature, haute couture, dance and imaginary worlds, all with the purpose of staying over time.
With this in mind, Van Cleef & Arpels continues to open Boutiques around the world, as is that of Mexico City. So Artz Pedregal is the space that opened the doors to the firm this 2024 and thus continue to celebrate the greatness of a brand of many years of legacy.
The spot is a tribute to Art Deco.Courtesy van Cleef & Arpels
A tribute to Art Deco
The newcomer Boutique is decorated to the mere style of ART Déco It has perfectly adequate fabrics with special details that give a special touch to the spaces. Also, the tapestry paper is painted with gold sheets, which enhance the elegance of the rooms with a much more sophisticated touch. Then, golden tones are mixed with the lightest, therefore an atmosphere is created quite Oldie But GoodiePerfect!
Now, The walls have some curvature that contrasts with symmetric design and in blocks like the style itself. The furniture is also straight and with certain specific lines that evoke to the 40s; However, the main idea is to emit some female energy, identity of the Maison. Therefore, each corner is soft and at the same time strong, especially the library and the room, which receives visitors.