The artist Rocca Luis César has just released When the spring arrivestoa new installation that converts its iconic illustrations into a magical three -dimensional garden where the spring season becomes abstract monumental pieces and one or another flower. «There was a lot of freedom and left 2D,» says the artist about his new creation, in which There is also digital animation and fashion influence.
The most recent work of the creative director is a sculptural set which was born as a collaboration with the Palacio de Hierro, which celebrates the arrival of a new fashionista season. For the dumbbell, the creative created a sculptural set that enfarza a story starring 12 characters that emerged from their daily lives and which It became large -format abstract pieces, face pots and videos that are spread through the halls of the departmental store.
As well as for the closet the arrival of spring implies renewal, for the tapatío the dumbbell also led him to The creative update. «I like to create with different collaborators, artists, disciplines, materials and this was the perfect mixture,» he explains to Mexico and Latin America the illustrator who stands out in the national scene.
Rocca Luis César created sculptures inspired by stories as a person with which he runs day by day.Courtesy the Iron Palace
Creative collaborations that flourish to create stories
Framed by fashion trends, When spring arrives tells the story of 12 characters arising from the daily life of Rocca Luis César and that have been reinterpreted as sculptures. “All my designs, illustrations or drawings are stories of people with whom it ran into reality, ”he shares. The narrative of this sample that is located in the stores of the store Nor does it have a marked path for the spectatorsince it is about the passionate about fashion having a surprising encounter with art and vice versa.
The flowering of When spring arrivesthe new installation of Rocca Luis César demanded much more than the approach that the department had, as shared with AD. The guidelines were quite free, but forced him to make more collaborations within the study itself of the creative that commands to create the stories that become sculptures. He worked, for example, closely with a poet who is part of his team and helped her Synthesize the stories that inspire the characters of this work.