It was the first time that the singer – whose real name is Hassan Emilio Kabande Laija– He launched a massive response about the genre that has raised him. But next to Tawbox, completed by the creative Amber RimmellHe decided that the answer was not explicit. The study created a Filmic narrative in four acts that took advantage of the huge LED screen to create a story that spoke about darkness and light, as an allegory of the rise of corridos and Mexican regional music to mainstream «We talk a lot with pen weight about how show It should be like a movie. Having Morgan Freeman was a great start, ”says Rimmell from London.
The creative pair mentions that today the concerts are even Statements of design, engineering or, in the case of pen weight, of kinematic experiences. The musical tape that they built with the three -month singer had as its protagonist a monumental scenario on whose screens «negative spaces» were recreated, then the rise of the sun, then gradually deployed newspapers on the singer's relationship With narcocorridos, scenes of some exponents of the genre such as Chalino Sánchez and culminated with an enveloping projection that seemed to retract the center. «The reason for that is because it was the door we created and for which pen weight has crossed.»
The creative directors built a narrative that summarized the meteoric pen weight and the defense of the corrido.Natt lim
A technological puzzle made in a couple of months
But the narrative of the penal presentation in Coachella was only part of the challenge. In the era in which artists conceive recitals that rise to experiences such as Renaissance Tour of Beyoncé or The Eras Tour from Taylor Swift, Tawbox had to contemplate the scenic presence. That of a seven -instrument base band, that of the monumental army of dancers and the presence of guests such as Becky G or Santa Fe Klan who had to be coupled to demands such as a circular screen on the floor. «Morgan Freeman helps us talk about this in the second act when we talk about vicious circles,» says Bronski. «For us that represented the vicious circle of repression.»
But in addition to the symbolisms, the study that has been awarded in the BAFTA He also had to contemplate the speed with which the scenario had to be mounted and its surface, which had a certain degree of inclination. “That leads us to think about the materials, the type of footwear that the band will wear, they cannot slip” There was also coordination with pyrotechnics and even a ramp for which Becky G and the pen weight itself appeared.