When we talk about mastery in color, Pantone is the international reference Better known, and the company has managed to transfer the limits of the world of graphic design permeating other industries, such as fashion and interior design. Even people outside the professional design field are aware of the announcement of the Color of the year that Pantone makes known with a lot of trend research work behind.
A few days after knowing The color that will reign all in 2022we have gathered the key points about the history of Pantone, how it has managed to sneak into pop culture and what is behind its greatest decree, the color of the year.
Since 2000, Pantone has announced its color of the year.Dee @ copper and wild / undla.
What is Pantone?
Pantone is a company that began work in 1963like a graphic standards system For professional designers, but, over time, it has become a global design reference.
Since the year 2000Pantone expanded its commercial offer by implementing strategies of marketing additional, such as the announcement of your Color of the yearthe creation of Pantone Color Institutethe inauguration of the Hotels Pantone and the coffees Pantone, and even the launch of your line of merchandising that has cups, notebooks and other collection items.
The elaborate Pantone products network represents the company's mission for becoming the Universal color language.
Why does Pantone determine a color of the year?
The color of the year began as a strategy of marketing Designed by Pantone to create expectations about their products aimed at color standards. Since then, the annual announcement has become a news flash That many media spread without fail. The annual choice is presented as a Global mood reflection.