A Louis Vuitton hotel makes sense. For some time, the company, known for the elaboration of luxury items with an impeccable design, has gradually expanded its physical products brand to physical spaces. At the beginning of November, the company announced its plans for LV Dream, an experiential space for one year duration and type Pop-upwhich would include an exhibition that would highlight several collaborations with artists, a cafeteria, a gift shop and a chocolate shop. Even before LV Dream, the iconic brand had already begun to enter the world of hospitality with restaurants Pop-up In Seoul, South Korea, and Saint-Tropez, France. So, naturally, when Louis Vuitton wanted to take these initiatives to the next level, a hotel fit perfectly.
As reported Women's Wear Daily (Wwd), The first Louis Vuitton hotel is expected to be operational within five years. The current corporate offices of the company, located in district 8 of the Parisian capital, will finally become the hotel headquarters. According to Michael Burke, president and general director of Louis Vuitton, his office has one of the best views of all Paris, and soon these views will be available to the public: «My office is not going to be my office in five years, that is safe. There are better uses, more contemporary uses for her than a corporate office,» Burke told Wwd.