«The intention was to seek the identity of Hercules in this world today. We toured the spaces and discovered that the soul of each room was already there, we just needed to find the pieces that best accompanied it, ”said Hirschfeld. «We contacted antiqueros, antiquities bazaars, restorers, and we found the furniture that marked us, it seemed as if they decided to be,» he concluded. Throughout the property it is possible to find pieces Mid-Century Among which some design jewels stand out, as the Urdido team found originals of architects and legendary industrial designers such as Van Beuren, Eugenio Escudero or Gio Ponti.
The rubber architecture office was in charge of the renewal and reconfiguration of the spaces.Pepe Molina
The Hotel Hercules has 40 rooms And what in another was were work spaces such as stores, offices and even employee houses, today they have transformed into A restauranta ballroom, swimming pool, spa and a Speakeasy. The careful rubber intervention sought to exalt the inheritance of Hercules through naked walls that still show pieces of painting, hundred stone walls and a frame that allows life to imagine during the golden age of the Mexican industrial revolution.
Classic style and Mid-Century, the hotel furniture takes us to the past.Pepe Molina
The creatives in charge of the project worked with The objective of reusing not only the structure of the site, but also the inputs recovered from the factory. Thus, old pieces of wood became tables and textile factory machines were transformed into interesting decorative elements. Without intention to erase the past, rubber showed that it is possible to address the future from a sustainable perspective.
The area of the pool, known as Buenavista, is inspired by the golden age of Acapulco Bay.Pepe Molina
What previously served as an industrial manufacturing space, today has become a backwater of peace dedicated to well -being and relaxation.Pepe Molina
Parallel to the hotel, the old factory is also the home of the Hercules brewery, CarlargaTextile design and production workshop headed by Ana Holschneider and Ariadna García, the offices of ERASER and The warp as well as a Beer Garden Open for the entire public.
Perhaps the beer served as a starting point for this great project, but today, the beer company and the Hotel Hercules make up a complete experience where gastronomy, rest, fun and of course, beer, position Querétaro at the center of a creative revolution.