When Emma Chamberlain He was old enough to vote, it was already a true phenomenon of social networks. Venerable magazines of the old school – the same that faced an existential crisis due to the appearance of the new media – struggled to fill the internet teenage superstar from praise. He New York Times He described it as «the funniest person of YouTube», someone who «changed the world of videos on-line» The Atlantic described it as «the influencer most commented teenager in the world «. The magazine Time He included it in his 2019 list of the 25 most influential people on the Internet, along with people such as rapper Lil Nas X, Congresswoman Alexandria Ocasio-Cortez and Prince Harry and Meghan Markle.
At present, at the advanced age of 21, Chamberlain is enjoying the second act of his brilliant career: focusing on his podcast Anything Goeswhich has a large audience; building its characteristic business Chamberlain Coffee; promoting their brand associations with Louis Vuitton, Cartier and Levi's, as well as a series of other companies that take advantage of the power of their extraordinary popularity. If anyone is curious to know What is the secret of Emma Chamberlain's success, The answer is in the exalted threads of comments that accompany their publications on the Internet and in the press, in which certain words appear again and again: fun, Authentic, candid, close, real.
Those same qualities emerge in a three -dimensional way in Emma Chamberlain's new house in Los Angeles. Designed in collaboration with Ashley Drost and Marie Trohman of Proem Studio, the house skillfully reflects the relaxed atmosphere and the intriguing sensitivity of its inhabitant, which privileges the unexpected and the idiosyncratic above the predictable design trophies and the tired meanings of luxury. «I work from home, so I wanted to create something completely personal and comfortable,» says Chamberlain. «I have brought references of many decades and epochs of design, and I have tried to merge them in something that feels not only cohesive, but also new. It was not about following the rules or sticking to an aesthetic. I tried to address everything with carefree and open mind.»