The color of the year 2024 has been dictated by Pantone. The news that the Peach Fuzza warm tone that winds between orange and rose, has brought with it the question that comes annually with the announcement. How is the color of the Pantone year? Who are behind this work that marks the course of creative industries?
The process, which reaches its 25 years, emerged as the educational program Pantone Color of the Year to bring design professionals to detonate conversations on the impact of color. Although it is already an annual tradition that serves as a compass for creative industries, from fashion to automaker, the choice procedure is maintained with armor media.
A multifactorial and multidisciplinary process
Authorities of Pantone Color InstituteThey have pointed out that the choice of annual tone requires the participation of experts whose name remains a secret of several creative industries that worldwide explore everything related to color. And it is in the maximum extension of the word, since the vice president of the institute, Laure Pressman has shared that the influences «can include the entertainment industry and the films in production, the itinerant art collections and the new artists, fashion, all areas of design.»
Travel, changes in lifestyle and even «socioeconomic conditions» also influence the choice of the color of the Pantone year. He Selection process It is also unrepeatable, because according to Pressman «each source (reference) has a different weight from one year to another, depending on what happens in our culture at that time.»
Hence the agency has insisted, for example, on the motivations of the lesson of its Color of the year 2024, the Peach Fuzz As a tone that «evokes calm and offers us a space in which we can live, feel, heal.»