If blue is the most frequent favorite color, the opposite happens to brown: the favorite of only 1% of the population and the least liked by 20%according to the studies of Eva Heller in her Psychology of Color.

However, the color brown, with its warm, earthy tones, is an essential component in the human color palette just as it is in nature.where many animals show it in their fur thanks to the ability it gives them to camouflage themselves, both with the earth and with the wood of the trees, and even with the foliage in autumn times.

In the case of pigments, The frequency with which brown appears in children’s mixes is due to the fact that it consists of the sum of the three primary colors in equal parts. Therefore, Brown is achieved by joining one color with its complementary color.: yellow with purple, green with red, or blue with orange.

Despite his low popularityits versatility and connection with the earthly make it a valuable and meaningful tone within our visual and emotional world. Whether in terms of psychology, culture, nature or aesthetic expression, Brown continues to be a color that evokes a feeling of roots, authenticity and warmth. in our daily experience.

In this article, we will delve into the psychological and cultural meanings of the color brownand in their uses in decoration and fashion contemporary.

brown color, essential in nature

The browna common color in nature, is found in various elements, revealing its biological importance.

The brown It is the color of the fertile landsymbolizes the regeneration of the nature and availability of the soil for plant and crop growth. This tone transmits stability, roots and connection with the land.

In autumn, brown takes on a special meaningand represents the seasonal change when the leaves of the trees change color and fall to the ground, just like orange.

In the flora, brown is found on tree trunks, dry leaves and soilwhile in fauna, it is observed in the skins of animals such as bears, deer and wolves, that It allows them to camouflage themselves in their natural habitats.

Thus, although it is considered a basic color, its presence is vital and brings beauty to everyday life. Brown tones give life to landscapes, forests and natural environmentsand add depth and visual richness to the nature around us.

Meaning of the color brown in psychology

He brownbased on this association with the earth and nature, evokes a series of psychological interpretations:

• Stability and reliability: Brown suggests security. Psychologically, it can transmit a feeling of rootswhich allows people to feel connected and rooted. That is why this color is usually attributed to the resilience and the search for emotional stability.
• Warmth and comfort: When associated with earth and wood, brown can generate a feeling of familiarity and evoke home and serenity. In domestic environments, It is used to create environments cozy and comforting.

• Simplicity and naturalness: Brown is often considered a natural and simple color. In design and fashion, it is used to promote authenticity and simplicity. It is also interpreted as a sincere, modest and earthly color. It suggests simplicity and connection with reality.

Brown and its spiritual meaning

In various spiritual and religious traditions, brown has deep symbolic connotations.

Brown is related to the connection with the earth, stability and rootedness. Therefore, it can symbolize the most realistic and holistic spirituality, rooted in physical reality.

In some traditions, brown is associated with wisdom, humility, and connection to nature. It represents the path to enlightenment through understanding the earthly.

Additionally, brown is often linked with the search for simplicity, authenticity and connection with the essencel in the spiritual life.

The color brown is associated with contradictory things according to culture

In addition to earth, brown is also associated with excrement and dirt.: the withered, the old-fashioned, the unsophisticated (it is the color of many untreated fabrics, and therefore that of the clothes of the poorest people, who even used it for mourning because they could not afford more expensive black garments).

However, This lack of sophistication can have different interpretations according to different cultures. In classical cultures like Greece and Rome, was used to express sobriety and seriousness.

Sometimes, due to its association with the soil and the leaves that fall in autumn, is associated with fertility for its prominence in this phase of the life cycle. In this sense, it can be associated with stability or growth.

On other occasions, it has been linked to lazinesssince that faded tone was attributed to a lack of care and cleaning. At the opposite extreme, brown can represent humilitymodesty and connection with the material and relating, therefore, with responsibility and hard work.

Brown in decoration

In home decoration, brown is used to create balanced and warm spaces. Used on furniture, rugs and decorative details to add depth and serenity.

It is also used in furniture, textiles and decorative details to create cozy and relaxing environments.

His presence in recycled materials or in the architecture that seeks to integrate harmoniously with the natural environment underlines its importance in the preservation of the planet.

The color brown in fashion

In fashion and design, certain shades of brown are associated with elegance, refinement and understated luxury.

In fashion, Brown is considered a versatile color that can complement a wide range of shades.. It is considered a neutral color that can serve as base for other more striking colors or complement a range of shades.

It’s a color suitable for different occasions where it is not convenient to stand outand is used in clothing and accessories to give a natural and earthy touch, within a classic and timeless style.

In accessoriessuch as bags and shoes, as well as in decorative elements, you can add a touch of refinement and sophistication. especially through the use of leather, which has often been used as status symbol.

In other tones and materials, when associated with Mother Earth, fertility, stability and simple life also become a color used on purpose to reject ostentation.

Lastly, since brown is associated with eco-friendly and sustainable practices, Sustainable and eco-friendly fashion often uses brown tones to reflect the connection with nature and promote environmental awareness.