Kassia St. Clair, key reference when it comes to the study of colors in the field of psychology, and author of The secret lives of color, investigates in the aforementioned work the way in which Colors influence our perception and culture over time. According to her, certain tones can have a profound psychological impact on our perception of others, always taking into account the context in which they are found.
This psychology that hides behind colors is what makes us, unconsciously, feel more inclined towards certain shades depending on our personal characteristics. Hence, those people whom we perceive as intelligent have certain shades in common in their way of dressing. Do you want to know what they are?
color theory
Faber Birren, American writer and consultant specialized in color theory, asserted that colors They influence aspects such as mood, decision making and creativity. Hence the author defended that colors have an impact on both human behavior and the perception of intellect.
According to his theory, there are several colors that They appear repeatedly in the lives of the most intelligent people, for what they transmit and represent. They can be part of the tones of your wardrobe, or appear in the choice of colors of many other elements: from the cover of notebooks to your makeup.
Following his theory, and that of other experts, These are the colors that convey greater intelligence and that intelligent people usually choose.
Blue
Blue is a color related to calmintrospection and the ability to concentrateaccording to Birren. The expert explained that people who prefer blue usually have a reflective nature, and are perceived as calm and intelligent.
This color also encourages clarity of thoughtwhich makes it ideal for academic and professional environments, where people with a higher than average IQ tend to move.
Green
For Birren, green is associated with balance and stability. This color also reflects wisdom and the ability to make decisions. Birren mentioned in his book, Color Psychology and Color Therapy, that This color conveys a feeling of confidence and balanced judgmentqualities that are usually associated particularly with emotional intelligence.
Yellow
Although less frequent in the studies of other experts, yellow is for Birren the third color of intelligence. These tones are related to creativity and optimism, although the expert assured that it also has a direct relationship with logical thinking.
Birren suggested in his studies that yellow is a color capable of activate cognitive areas of the brain that promote analysis and innovation.
Black
Although Birren is undoubtedly the most important figure when it comes to color theory, he is not the only expert who had a point of view about what colors intelligent people use. The aforementioned author of The secret lives of colorKassia St. Clair, defends in her work that the color of intelligence is black.
Black is not only an elegant color, but also presents itself as a symbol of authority and sophisticationwhich makes it associated with intelligence in certain professional environments.
The expert also talks about the importance of understanding black as “vantablack”, the substance that absorbs almost all light. This also demonstrates the psychological power of what cannot be seen, which causes this tone to evoke very strong instinctive reactions.
Red
As a general rule, we think of red as the color of passion. However, a study published in Journal of Experimental Social Psychologycarried out by the expert Sascha Schwarz and Marie Singer, studied red from an innovative perspective.
The study showed that the color red could increase men’s attention to women, when exposed in romantic contexts. This discovery, although at first it seems unrelated to intelligence, proved something even more interesting.
The strategic use of colors to convey different personality traits demonstrates deep intuitive intelligence. Therefore, choosing colors like red in romantic contexts or with a certain sexual overtone could reflect confidence and ability to influence others, qualities that are also part of the spectrum of interpersonal intelligence.