Virgil Obloh: The architect who revolutionized fashion

The Renaissance It had a lot to do with its conception of the current era, because In the movement they found characteristics that could be extrapolated to context 2021; In that sense, if he visualized the new media and the era like a new rebirth, then he was much more than the Da Vinci of the time of pandemics and metavers, then not only It was positioned as a multidisciplinary creative geniusalso as a iron activist who turned the eyes of the world of design to speeches that still echo, the anti -racist struggle, for example. “When I studied engineering at the University of Wisconsin in Madison, it was the humanities classes that I had put aside those that finally began in this path of thinking about creativity in a much more cultural context: Do not design for design, but connect designing to the rhythm of what is happening in the world”, He exclaimed for The New York Times in 2017.

After that epiphany, Obloh bets on a master's degree in architecture with a premise: “I went to the School of Architecture not to learn to design buildings, but to design a spoon”, He mentioned in an exclusive interview with Takashi Murakami for numerated. What do the spoons that the Burj Khalifa have, for example? They are essential, ordinary and, at the same time, an example of a mold from which you can escape to create something fascinating.

Virgil Ulh with Takashi Murakami during the presentation of its summer collection for Louis Vuitton in 2019.Louis Vuitton / Saskia Lawaks

The skyscrapers of architecture as a discipline were short, however, OBLOH resumed matter as a philosophy that would impact his work throughout his vast and diverse trajectory: “I wanted to be an architect, I thought it was sexy. It marked all my personal boxes, but then I discovered that it is a design genre that does not follow my rhythm and does not offer the same type of gratification. When people try to label what I do and say as 'dj' or as 'architect' or 'fashion designer', it seems useless. Everything is simply different types of creativity”, Obloh shared with Nowfashion. However, as Bonanomi points out, the mastery was an important reference for his knowing how to do in the fashion world: «It is evident that architecture plays a fundamental role in garment design And I think Obloh integrated this easily, without getting in his way by taking weight to the creative aspect of the design. Ulh was brilliant when always taking into account the functionality of his pieces and that is something that not every artist knows how to address. ”

Legacy: the nuance urbloh

“Resurgence is the mantra of our time. Taken by hope, it transmits the act of emerging: getting up, insurgging, progressing. Some resolve crosswords. The nuance is my game ”, a manifesto according to Virgil Obloh, Chicago 2020, notes for the last Louis Vuitton catwalk.

It is time to Return to the artist's boomafter his internship with West, with whom he generated a catwalk that captured the attention of Fashion Week in Paris. Subsequently, The rapper hired Virgil as its creative directorkey point in which he could explore the intersection between contemporary art, rap and haute couture to final Virgil commented for the 2000 Pritzker, Rem Koolhaas in After Architecture, with whom he would collaborate through Master (signature that incorporates Oma de Koolhaas), for Design the first off-white storeObloh's fashion house.