Pet trade on the internet

It’s a cruel business: puppies from Eastern Europe are bartered over the Internet – and go through hell before they can be sold: bred under the worst conditions, the puppies are snatched from their mothers much too early at the age of just a few weeks, crammed into trunks and illegally carted across Europe. Often these puppies are weak, sick, infested with parasites and unvaccinated – because profit comes first.

The treacherous thing: the unscrupulous multipliers can easily place a “dogs for sale” ad online. The true origin of dogs, cats or other animals offered for sale can easily be concealed on Internet platforms. Loving dog breeder or cold-blooded puppy mafia: For people looking for a four-legged family member, the difference is often hardly noticeable online.

Anyone who buys a puppy via internet classified ads is often confronted with high veterinary costs afterwards. In the worst case, the young dog can no longer be helped – and the puppy dies despite medical treatment.

Illegal puppy import: Perpetrators usually get away with it

Unfortunately, buying animals through online classifieds is very common these days. It doesn’t matter whether it’s a puppy, cat, rabbit or horse – trading in animals on the Internet is booming. The biggest problem with this: Many online providers have not introduced sufficient control measures for animal sales. Perpetrators cannot be identified – and often get away with it.

Traceability is a key aspect in the fight against the illegal puppy trade. is committed to this.

has been demanding an identity check for animal sellers for years. In the field of selling pets, such as dogs and cats, a concrete solution has now been developed for online sales, which ensures traceability of both the animals and the dealer and excludes illegal dealers.
Find out more about traceability in the online puppy trade.