Mytheresa joins the Fur Free Retailer Program

For years, most of the public has opposed fur production. A clear trend reversal towards animal and environmentally friendly fashion can also be seen in the big fashion houses all over the world. Today’s consumers want ethical and sustainable fashion that doesn’t make animals suffer.

“Giving up fur was a natural step in our sustainability journey. We are proud of our animal welfare policy, which we developed in partnership with the Humane Society of the United States and in accordance with the guidelines of the Fur Free Retailer Program. As a leading global luxury company, we believe that sustainability is an important part of our future strategy. We are committed to our corporate responsibility to improve our environmental impact and support animal welfare,» says Michael Kliger, Chief Executive Officer at Mytheresa.

The Fur Free Retailer Program is the world’s leading initiative to connect fur-free businesses with consumers looking for ethically made products. The program is an initiative of the Fur Free Alliance (FFA), which is active in over 35 countries around the world. The Alliance is an international association of more than 50 environmental and animal protection organizations that work together to end the breeding and killing of animals for their fur.

is committed to a fur-free Europe and is the official representative of the Fur Free Retailer Program in Germany, Austria, Bulgaria, South Africa and Australia. The International Animal Welfare Foundation offers support and advice to companies that are striving for a verifiably fur-free restart. For this purpose, is available as a contact and mediator for the high-profile entry into the international FFR program.

European citizens’ initiative for a fur-free Europe
The European citizens’ initiative (ECI) «Fur Free Europe», which is supported by 80 organizations – including – is campaigning for an end to fur production and trade. It runs until March 1st and currently has over 1.4 million supporters. The European Commission is obliged to react and take action if the initiative has reached one million valid signatures in the end. In addition, the ECI must reach national thresholds for the number of supporters in at least seven member states. This requirement has already been met in 16 EU countries, including Germany.

Help make Europe fur-free. The petition of the European Citizens’ Initiative can be found here here.

Anne Wessendorf is available for interviews.

See more information about the Fur Free Retailer Program and which companies are already participating here.

You can find more information about and the truth about fur here here.

You can find video footage of conditions on Polish fur farms here.

You can find video material from a chinchilla fur farm in Romania here.

Find photos of animals on Polish fur farms Sie here.

You can find more information about ‘ commitment to wildlife here.